Drive digital marketing program management for clients, aligning strategy, execution, and reporting.

• Own client relationships and orchestrate campaign planning and execution.
• Must-have: 2+ years creating and managing digital campaigns with agency experience.
• Standout: Proficiency with Google Ads, Analytics, and marketing-technology evaluation.

Responsibilities

• Establish and maintain positive working relationships with clients and team members
• Plan and oversee all project details, including budget, timeline, deliverables, and resource allocation in collaboration with agency leadership
• Scope, draft, and prepare proposals in response to prospect inquiries in collaboration with agency leadership
• Maintain in-depth knowledge of marketing best practices and evaluate emerging channels
• Act as client point-of-contact on select accounts; lead client meetings and manage all client communications
• Create, actively manage, and refine paid search campaigns using Google Ads and Microsoft Advertising (Bing)
• Create, actively manage, and refine display and native campaigns
• Create, actively manage, and refine social media content and ads using Meta Business Manager, LinkedIn Campaign Manager, and other platforms
• Manage the preparation of informative, readable reports; gauge impact and recommend next steps
• Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.

Requirements

• Bachelor's degree
• Minimum of 2 years of demonstrated experience creating and managing digital marketing campaigns, with a preference for agency experience
• Knowledge of Google Ads, Google Analytics, social media platforms, WordPress, email marketing tools required
• Knowledge of content trends and best practices, and content creation tools such as MailChimp, WordPress, and Canva strongly preferred
• Superb analytical skills and technical aptitude
• Excellent organizational and communication skills
• Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
• Proficiency in Microsoft Office and Google Workspace
• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
• Passion for helping communities and purpose-driven brands thrive

Preferred

• Knowledge of content trends and best practices, and content creation tools such as MailChimp, WordPress, and Canva strongly preferred

Benefits

• Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 16 PTO days (accrue up to 24 days over 3 years)
• Independent, woman-owned and led agency
• Friendly, accommodating work environment
• Relocation stipend negotiable
• Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
• Cubicle-free, dog-friendly office within walking distance of the Charlottesville downtown mall (with free dedicated parking)
• Protected time for professional development