Digital Marketing Manager, Home & Specialty Product Marketing

New York City, NY (Hybrid)

$110K/yr – $172K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize the full funnel from ad to application, turning data insights into actionable improvements across analytics, UX, and cross-functional partnerships.

Identify gaps and opportunities across channels
Lead experiments and CMS updates to lift conversion

Job Description

Responsibilities

Review the online funnel end-to-end — from ad click through completed application — to identify gaps, drop-off points, and conversion opportunities
Independently analyze site, funnel, and business performance using analytics tools and operational data
Identify trends, diagnose root causes, and distinguish between experience issues, traffic quality issues, and execution issues
Communicate the expected impact of marketing investment changes on site metrics, giving stakeholders a clear before/after view
Understand traffic composition by marketing channel (paid search, paid social, affiliate, organic) and how each channel's traffic behaves on-site
Translate channel-level spend and traffic characteristics into expected site performance benchmarks by source
Surface where upstream channel quality and downstream site metrics tell different stories, and propose experience optimizations tied to how different traffic sources actually behave
Work closely with Marketing Analytics and channel owners to understand campaign optimizations, traffic mix changes, and their downstream impact on funnel performance
Partner with SEO/AEO teams to align on-site content, structure, and technical performance with organic search and answer-engine discoverability goals
Analyze landing page performance by traffic source and campaign, identifying where messaging, layout, or performance is limiting conversion

Requirements

Experience: 5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role, with a proven track record of diagnosing funnel problems and driving measurable improvement
Technical fluency: Proficiency in data visualization tools (Power BI or similar) and hands-on experience manipulating large datasets using SQL, Snowflake, or Python
Martech fluency: Working knowledge of martech platforms, tagging, tracking, attribution, and data flows, with the ability to partner with Analytics and technical teams to improve measurement quality
Channel analytics: Experience analyzing marketing channel and traffic data (paid media, organic, affiliate) and connecting it to on-site performance and conversion behavior
Cross-functional partnership: Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing to translate performance findings into shared optimization plans
Landing page optimization: Experience partnering with Creative on landing page testing using data to inform creative direction
CMS execution: Comfortable working hands-on within a CMS (e.g., Adobe Experience Manager, WordPress, Contentful, or similar) to make page-level content and layout edits alongside Creative and Engineering
SEO/AEO: Experience partnering with SEO teams on technical and content optimization; familiarity with emerging AEO considerations is a plus
Communication: Ability to synthesize technical data into clear, executive-ready stories and recommendations
Education: Bachelor's degree in Business, Data Analytics, or a related quantitative field

Preferred

Experience in insurance, financial services, or another high-consideration consumer category where the path from ad click to completed application is long and complex
Direct experience with tagging, tracking implementation, and experiment setup in partnership with Engineering
Familiarity with answer engine optimization (AEO) and how it differs from traditional SEO in influencing discoverability

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers