Responsibilities

• Lead digital transformation projects for the team including web development , email marketing strategy, and digital content strategy
• Create end to end digital strategy for the team that amplifies the GTA online presence
• Work with the Brand/ Digital team to ensure there is a digital strategy and execution plan for all campaigns
• Manage end-to-end paid digital media campaigns with vendor
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, TV etc.)
• Manage digital media spend for effective campaigns while staying on time and budget
• Develop social media strategies with Marketing digital team
• Plan weekly posts across all involved social channels at an expected consistent cadence
• Create visual, written, and video social media content
• Work with Social Media team to keep content aligned with overall marketing strategies and amplify reach

Requirements

• Minimum Bachelor’s degree with one (1) to three (3) years of experience preferred
• Keen understanding of social media advertising and awareness
• Experience in working with different media outlets as well as social media outlets
• Experience implementing and running social media campaigns ( Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn ) as well as understanding SM trends, analytics, and rules
• Understanding of marketing principles and marketing analytics
• Excellent writing and grammar skills
• Exceptional organizational, communication, and time management skills; detail-oriented
• Self-motivated; can-do attitude with the ability to run with a project from inception to fruition
• Excellent time management and understanding of deadlines

Preferred

• Well versed in Microsoft Word, Excel, and PowerPoint
• Knowledge of Adobe InDesign, Illustrator, and Photoshop skills are a plus
• Acquire certifications in Hubspot
• Certifications in Google Adwords and other social media certifications are a plus