Digital Marketing Manager – Google & Meta Ads | Home Remodeling

Bellevue, WA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Drive end-to-end paid media and lead-generation operations for a remote marketing team, owning strategy, optimization, automation, and reporting to deliver qualified leads, booked appointments, and revenue impact.

  • Own multi-channel campaigns and automation integrations across Google Ads, Meta Ads, GoHighLevel, and Make.com to ensure a steady stream of qualified leads.
  • Build and optimize lead funnels, booking flows, and follow-up sequences to lift conversion, appointment volume, and lead quality.
  • Lead a remote team of 6 professionals, aligning marketing activities with sales goals and delivering regular performance updates for leadership.

Job Description

Responsibilities

  • Manage Google Ads campaigns, including Search, Local Services Ads, Display, and remarketing.
  • Manage Meta Ads campaigns across Facebook and Instagram, including lead generation, retargeting, and brand awareness.
  • Own budgets, bidding strategy, campaign structure, testing, and ongoing optimization.
  • Write ad copy, coordinate creative assets, and run A/B tests.
  • Track performance across CPL, CPA, ROAS, conversion rates, booked appointments, and lead quality.
  • Manage GoHighLevel, including pipelines, contacts, tags, automations, and lead nurture workflows.
  • Build and improve follow-up sequences, booking funnels, and lead routing processes.
  • Ensure every lead is captured, assigned, followed up with, and tracked properly.
  • Build and maintain automation workflows in Make.com to connect tools such as GHL, Google Ads, Meta, Asana, and other platforms.
  • Document workflows so the team can maintain and improve them over time.

Requirements

  • 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
  • Experience generating leads for home services, home improvement, construction, remodeling, roofing, HVAC, plumbing, or similar local service businesses.
  • Strong understanding of lead generation funnels, campaign optimization, and performance reporting.
  • Experience using GoHighLevel or a similar CRM/marketing automation platform.
  • Experience with project management tools such as Asana, ClickUp, Monday.com, or similar.
  • Experience managing or coordinating a remote marketing team.
  • Strong communication skills, organization, ownership, and attention to detail.
  • Comfortable working with data, spreadsheets, CPL, ROAS, conversion rates, and pipeline metrics.
  • Must be able to work on-site in Bellevue, WA.
  • Experience analyzing and optimizing multi-channel campaigns to drive qualified leads.

Preferred

  • Experience with Google Local Services Ads.
  • Experience with Make.com, Zapier, or similar automation tools.
  • Familiarity with Buildertrend or contractor software.
  • Basic design skills using Canva or similar tools.
  • Experience with landing pages, CRO, and appointment-booking funnels.

Traffic Signals

Monthly Visitors
4.4K
Monthly Google Ads Budget
$35.6K
Traffic Source Mix
Search
55.4%
Direct
27.3%
Referral
5.9%
Social
10%
Paid
1.1%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
1 (6% of company)