Digital Marketing Manager

BB-Builders Pro

Digital Marketing Manager – Google & Meta Ads | Home Remodeling

Bellevue, WA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end paid media and lead-generation operations for a remote marketing team, owning strategy, optimization, automation, and reporting to deliver qualified leads, booked appointments, and revenue impact.

Own multi-channel campaigns and automation integrations across Google Ads, Meta Ads, GoHighLevel, and Make.com to ensure a steady stream of qualified leads.
Build and optimize lead funnels, booking flows, and follow-up sequences to lift conversion, appointment volume, and lead quality.

Lead a remote team of 6 professionals, aligning marketing activities with sales goals and delivering regular performance updates for leadership.

Job Description

Responsibilities

Manage Google Ads campaigns, including Search, Local Services Ads, Display, and remarketing.
Manage Meta Ads campaigns across Facebook and Instagram, including lead generation, retargeting, and brand awareness.
Own budgets, bidding strategy, campaign structure, testing, and ongoing optimization.
Write ad copy, coordinate creative assets, and run A/B tests.
Track performance across CPL, CPA, ROAS, conversion rates, booked appointments, and lead quality.
Manage GoHighLevel, including pipelines, contacts, tags, automations, and lead nurture workflows.
Build and improve follow-up sequences, booking funnels, and lead routing processes.
Ensure every lead is captured, assigned, followed up with, and tracked properly.
Build and maintain automation workflows in Make.com to connect tools such as GHL, Google Ads, Meta, Asana, and other platforms.
Document workflows so the team can maintain and improve them over time.

Requirements

3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
Experience generating leads for home services, home improvement, construction, remodeling, roofing, HVAC, plumbing, or similar local service businesses.
Strong understanding of lead generation funnels, campaign optimization, and performance reporting.
Experience using GoHighLevel or a similar CRM/marketing automation platform.
Experience with project management tools such as Asana, ClickUp, Monday.com, or similar.
Experience managing or coordinating a remote marketing team.
Strong communication skills, organization, ownership, and attention to detail.
Comfortable working with data, spreadsheets, CPL, ROAS, conversion rates, and pipeline metrics.
Must be able to work on-site in Bellevue, WA.
Experience analyzing and optimizing multi-channel campaigns to drive qualified leads.