The Summit Area YMCA

Digital Marketing Manager (Full Time)

Summit, NJ (On-site)

$55K/yr – $0K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own digital marketing across web, email, social, and paid media to support the YMCA's campaigns and storytelling.

  • Own cross-channel digital campaigns from planning through optimization.
  • Must-have: 2–4 years in digital marketing with content and basic analytics.
  • Standout: Proficiency with WordPress, Mailchimp, Canva, and Adobe Creative Suite.

Job Description

Responsibilities

  • Coordinate and execute digital marketing campaigns across web, email, social media, digital signage, and paid advertising
  • Create and publish content including copy, graphics, and video for digital platforms
  • Manage and update website content to ensure accuracy, functionality, and brand consistency
  • Develop and send email communications such as newsletters and automated campaigns
  • Support social media channels through scheduling, posting, and engagement
  • Run and monitor paid advertising campaigns across platforms like Google and Meta
  • Capture and edit photo and video content to support campaigns and storytelling
  • Maintain organized digital media and project files
  • Ensure all content aligns with brand standards and accessibility best practices
  • Track basic performance metrics and support ongoing campaign improvements
  • As well as work on other related projects as needed

Requirements

  • Bachelor’s degree in Marketing, Communications, Interactive Media or a related field preferred, or equivalent experience.
  • 2–4 years of experience in digital marketing, advertising, communications, or a related field.
  • Prior experience executing digital campaigns across website, email, social, and digital advertising platforms. Working knowledge of WordPress, Mailchimp, Canva, Meta, Google Analytics is a plus.
  • Proficient in Adobe Creative Suite, Microsoft 365, Google Workspace, and general PC skills.
  • Very tech savvy and can quickly learn new software/applications.
  • Strong content creation skills, including copywriting and basic graphic, photo, and video editing.
  • Highly organized with strong attention to detail; able to manage multiple projects and deadlines while maintaining accuracy and brand consistency.
  • Able to independently travel between the Summit Area YMCA branches.

Benefits

  • The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long-term disability insurance.
  • Paid time off for vacation, wellness, and holidays,
  • Free YMCA family membership, discounts on YMCA programs and services (including childcare),
  • Ongoing professional training and development
  • a 12% employer contribution to the YMCA retirement plan upon eligibility.