Responsibilities

• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
• Translate campaign data into clear, actionable insights for clients and internal teams
• Apply a proven understanding of SEO and GEO best practices to guide client strategy
• Conduct keyword research and SEO/GEO audits
• Provide feedback on content marketing to maximize organic search visibility
• Partner with web development to implement technical best practices

Requirements

• 3–6 years' experience in digital marketing, ideally within an agency setting
• Bachelor's Degree in Marketing, Advertising, Communications, or related field
• Proven experience managing paid social, paid search, and programmatic campaigns
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
• Strong analytical skills with the ability to translate data into strategy
• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Ability to manage multiple accounts and priorities simultaneously
• Comfortable working cross-functionally with various teams
• Reports to the Director of Digital Marketing

Preferred

• You are confident integrating use of AI into daily workflow to maximize efficiency
• You have experience with HubSpot, The Trade Desk, and SEM Rush
• You have experience with the Higher Education vertical

Benefits

• Medical, dental, and vision coverage, with Frankel contributing toward the cost of your plan
• 401(k) with a match, eligible after your first work anniversary
• 15 days of PTO in year one, moving to our flexible Responsible Time Off plan after that
• Holiday Break Days in November and December
• Paid parental leave and a free Employee Assistance Program
• A hybrid, collaborative culture with an open-door policy - we want to hear your ideas, not just your deliverables