Digital Marketing Manager

Trevose, PA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the digital marketing strategy and partner management for high-volume auto retail, translating data into scalable campaigns and ROI-driven improvements across paid media, website optimization, and cross-channel partnerships.

  • Growth & partnerships: Own paid media, third-party platforms, and OEM programs to drive qualified leads.
  • Performance optimization: Improve website UX, lead gen, and conversion across SRPs, VDPs, and landing pages.
  • Analytics & leadership: Set campaign expectations, mentor two team members, and drive data-driven decisions with dealership leaders.

Job Description

Own the digital marketing strategy and partner management for high-volume auto retail, translating data into scalable campaigns and ROI-driven improvements across paid media, website optimization, and cross-channel partnerships.

  • Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
  • Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
  • Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.