Responsibilities

- Develop and implement digital marketing strategies aligned with our brand positioning and business objectives - Manage all digital marketing channels, including website, email, SMS, and digital advertising - Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations - Build powerful customer acquisition activities to grow the size of our addressable ecosystem - Oversee SEO/SEM strategies to improve website visibility and drive organic traffic - Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events - Build scalable processes for digital customer communications to create leverage as we grow our footprint - Analyze campaign performance and provide actionable insights to optimize marketing efforts - Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs - Manage relationships with marketing vendors, agencies, and technology partners - Manage and optimize our presence on key cannabis platforms, Leafly, Weedmaps, and Jane. - Stay informed about cannabis marketing regulations in the states where we operate - Develop and manage digital marketing budgets to maximize ROI - Map out email strategy and measure performance, making strategic recommendations for improved engagement - Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co-marketing executions with 3rd party dispensaries - Lead, develop, and execute original, channel-specific content strategy across our owned and paid media - Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership.

Requirements

- 5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments - Strong working knowledge of CRM tools such as Alpine, Klavio or similar - Proven ability to develop strategic recommendations and present to leadership - Experience in identifying and deploying to target audiences and devising effective campaigns - Excellent understanding of the full digital marketing mix - Specific experience in email marketing strategies, evaluating and optimizing performance - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Ability to change priorities quickly and effectively

Preferred

- Cannabis industry experience strongly preferred - Extreme Ownership mindset: taking full responsibility for contributions and driving positive outcomes.