Responsibilities

• Lead SEO, website, content, email marketing, PPC, social media, direct mail, retargeting and referral campaigns
• Build a fully integrated, data driven and scalable digital marketing ecosystem
• Increase qualified leads, conversions, client engagement, referrals and market share
• Strengthen O’Connor’s digital visibility and leadership within the property tax reduction industry
• Manage website performance, landing pages, conversion funnels, customer journeys and marketing automation
• Conduct competitor analysis, market intelligence and growth opportunity assessment
• Build lead generation, nurturing and campaign reporting systems
• Track ROI, CPL, CAC, lead quality, conversion rate, pipeline contribution and campaign performance
• Manage agencies, vendors, designers, writers, developers and offshore support teams
• Partner closely with leadership, sales, operations and technology teams

Requirements

• 7+ years of progressive marketing experience
• Proven success scaling brands, marketing functions or professional service businesses
• Strong hands on expertise in SEO, PPC, websites, email, social media, direct mail, content and automation
• Experience in property tax, real estate, financial services, legal, consulting or B2C marketing preferred
• Strong knowledge of CRM, analytics, attribution, conversion optimization and lead nurturing
• Excellent project management, communication, reporting and stakeholder management skills
• Confident working with senior leadership and managing multiple priorities
• Analytical, accountable, growth focused and execution driven
• Success in This Role: Success means positioning O’Connor as a highly visible, digitally advanced and market leading property tax reduction company through scalable campaigns, stronger client engagement, qualified lead growth and measurable business impact.