Responsibilities

• Brand & Demand Communications: Develop and manage external communications that support Impact’s brand, thought leadership, campaigns, events, and business priorities through email and organic social media.
• Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives.
• Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences.
• Translate business priorities into audience-focused messaging for internal and external channels.
• Maintain a strong understanding of Impact’s brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications.
• Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity.
• Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning.
• Email Marketing & ABM Nurture: Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow-ups, and campaign-based email sends.
• Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education.
• Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking.

Requirements

• Bachelor’s degree in Marketing or related field preferred.
• 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills.
• Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution.
• Strong understanding of email marketing strategies, execution, and best practices.
• Strong understanding of social media strategies, execution, and best practices by platform, including LinkedIn, Facebook, and Instagram.
• Strong writing experience, especially in developing content for email, social media, and internal communications.
• Understanding of omni-channel marketing strategies, including segmentation and audience targeting.
• Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio.
• Comfortable using AI tools and managing agent-supported workflows to improve marketing execution.
• Ability to thrive in a fast-paced, collaborative, and performance-driven environment.

Benefits

• 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
• Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
• Development and growth opportunities with on-going training & continued education reimbursement
• 401(K) & retirement plans with complimentary financial advisory services
• Comprehensive health, disability, life, dental, and vision plans