Digital Marketing Manager at Clearwater Analytics | Boise, ID | $102K/yr – $144K/yr

Clearwater Analytics

Digital Marketing Manager

Boise, ID (Remote)

$102K/yr – $144K/yrMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

This role focuses on turning the website into a revenue channel through end-to-end SEO, AI discovery, and conversion optimization. It requires 7+ years in digital marketing with strong SEO, experience in regulated industries, and CMS proficiency. Preferred candidates have fintech/B2B SaaS exposure and cross-functional collaboration skills, plus knowledge of marketing compliance. The benefits include flexible work options and a collaborative, innovation-driven culture.

Job Description

Responsibilities

Website as a Revenue Channel: Own the website strategy and performance as a revenue-producing asset, not a brochure
Define site architecture, page strategy, and conversion paths aligned to financial-services buyer journeys
Partner with brand, product marketing, and content teams to ensure messaging is clear, compliant, and conversion-driven
Continuously optimize UX, navigation, and CTAs to support long, high-consideration buying cycles
SEO & AEO (Search + AI Discovery): Lead end-to-end SEO strategy across technical SEO, on-page optimization, internal linking, and content structure
Define and execute an AEO strategy to ensure strong visibility across AI-powered search and answer platforms
Identify high-intent keywords, questions, and use cases tied to revenue-driving segments and products
Influence the content strategy to prioritize depth, authority, and trust, ensuring full-funnel content creation
Inbound Pipeline & Conversion Optimization: Own inbound funnel performance from website visit → MQL → SQL → pipeline contribution
Design and run revenue programs and experimentation to improve conversion efficiency and lead quality

Clearwater Analytics

3.5 Glassdoor

Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, CWAN’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, CWAN supports over $8.8 trillion in assets globally. Learn more at cwan.com.

Founded in 2004

Boise, Idaho, USA

3.1K employees

www.cwan.com

61% recommend to a friend

67% CEO approval