Responsibilities

• Website as a Revenue Channel: Own the website strategy and performance as a revenue-producing asset, not a brochure
• Define site architecture, page strategy, and conversion paths aligned to financial-services buyer journeys
• Partner with brand, product marketing, and content teams to ensure messaging is clear, compliant, and conversion-driven
• Continuously optimize UX, navigation, and CTAs to support long, high-consideration buying cycles
• SEO & AEO (Search + AI Discovery): Lead end-to-end SEO strategy across technical SEO, on-page optimization, internal linking, and content structure
• Define and execute an AEO strategy to ensure strong visibility across AI-powered search and answer platforms
• Identify high-intent keywords, questions, and use cases tied to revenue-driving segments and products
• Influence the content strategy to prioritize depth, authority, and trust, ensuring full-funnel content creation
• Inbound Pipeline & Conversion Optimization: Own inbound funnel performance from website visit → MQL → SQL → pipeline contribution
• Design and run revenue programs and experimentation to improve conversion efficiency and lead quality