Digital Marketing Manager

Arlington, WA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own a cross-channel paid media engine, driving ROI and scalable lead generation while building repeatable processes and guiding a small marketing team.

  • Growth/Performance: Manage end-to-end paid campaigns across Google, Meta, and LinkedIn to maximize ROI and leads.
  • Audience & Content: Develop targeting and retargeting strategies with conversion-focused creative and automation.
  • Team & Process: Coach a small team, standardize workflows, and accelerate campaign delivery.

Job Description

Responsibilities

  • Develop, manage, and optimize paid advertising campaigns across platforms including Google, Meta (Facebook/Instagram), LinkedIn, and other digital channels
  • Monitor advertising performance and adjust strategies to maximize ROI and lead generation
  • Create audience targeting, retargeting, and conversion-focused advertising campaigns
  • Manage advertising budgets and track campaign spending
  • Oversee and support a small marketing team, providing direction, coaching, and accountability
  • Delegate projects and ensure timely completion of marketing initiatives
  • Foster collaboration between team members, vendors, and company leadership
  • Assist in developing marketing processes, workflows, and campaign strategies
  • Create and execute email marketing campaigns and newsletters
  • Build and optimize automated email workflows and customer nurture campaigns

Requirements

  • Exceptional guest service skills required
  • 3+ years of experience in digital marketing, advertising, or related role
  • Experience managing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
  • Knowledge of email marketing platforms and CRM systems
  • Familiarity with SEO, Google Analytics, and website management tools
  • Strong project management and organizational skills
  • Excellent communication and creative problem-solving abilities
  • Must be able to obtain and maintain a Class A/3 gaming license from the Stillaguamish Tribal Gaming Agency and Washington state.
  • Valid driver’s license
  • Graphic design and content creation experience is a plus

Preferred

  • Prior leadership or team management experience preferred
  • Graphic design and content creation experience is a plus
  • Bachelor’s degree in marketing, Communications, Advertising, or related field preferred