Digital Marketing Manager at The American College of Financial Services | King of Prussia, PA | $60K/yr – $75K/yr

The American College of Financial Services

Digital Marketing Manager

King of Prussia, PA (Hybrid)

$60K/yr – $75K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize multichannel marketing workflows with a focus on social, email, and automation in Salesforce Marketing Cloud NEXT, aligning content with Brand and Growth strategy.

Social and community management across LinkedIn, Instagram, and Facebook with posting, scheduling, and engagement tracking.
Track and analyze social media performance and recommend optimization strategies.
Develop, QA, and deploy email campaigns within Salesforce Marketing Cloud NEXT, leveraging Journey Builder and dynamic content for personalization.

Job Description

Own and optimize multichannel marketing workflows with a focus on social, email, and automation in Salesforce Marketing Cloud NEXT, aligning content with Brand and Growth strategy.

Social and community management across LinkedIn, Instagram, and Facebook with posting, scheduling, and engagement tracking.
Track and analyze social media performance and recommend optimization strategies.
Develop, QA, and deploy email campaigns within Salesforce Marketing Cloud NEXT, leveraging Journey Builder and dynamic content for personalization.
Build, manage and continuously optimize automated customer journeys in Salesforce Marketing Cloud NEXT using Journey Builder, focusing on performance metrics and conversion optimization.
Leverage AI-driven capabilities to improve campaign and journey performance.
Collaborate with content and Brand Experience teams to align messaging and creative.
Partner with Enterprise and Growth Marketing teams to execute key B2B and B2B2C strategies.
Own campaign and journey performance analytics in Salesforce Marketing Cloud and contribute to reporting dashboards.
Execute A/B testing across email and digital campaigns to improve results.
Ensure data integrity across marketing platforms and databases.

The American College of Financial Services

In this age of personal, purposeful service, your success requires you to embrace client complexities, grow your network and influence, support communities, and champion causes you care about. Founded nearly a century ago, we are the nation's largest nonprofit educational institution devoted to financial services professionals. Holding the highest level of academic accreditation, The College delivers leading certificate, designation, continuing education, and graduate degree programs. Our portfolio of applied financial knowledge also includes innovative consumer financial education programs, and our faculty represents some of the foremost thought leaders in the financial services industry.If you want to make real change and have an impact on your life and the financial lives of others, you've come to the right place. Over 200,000 alumni have achieved more with us — now it's your turn. #ExpandYourOpportunities with The American College of Financial Services.

Founded in 1927

King of Prussia, Pennsylvania, USA

382 employees (38 in marketing)

www.theamericancollege.edu