Responsibilities

• Lead paid and organic marketing campaigns across Google, Bing, Meta, LinkedIn, and other digital platforms.
• Optimize targeting, creative, and campaign performance to drive lead generation and brand awareness.
• Monitor social media activity, audience engagement, and emerging industry trends.
• Analyze campaign data and develop insights to improve ROI and overall marketing effectiveness.
• Partner with internal teams and agency partners to execute high-impact digital marketing initiatives.
• Develop and execute email marketing campaigns through Salesforce Pardot and marketing automation platforms.
• Optimize customer engagement through segmentation, testing, and personalized customer journeys.
• Analyze campaign performance and provide actionable recommendations to improve results.
• Collaborate with creative and content teams to enhance messaging, design, and conversion rates.
• Manage reporting, automation workflows, and email marketing best practices.

Requirements

• 6+ years of experience managing paid and organic search and social media campaigns.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience managing campaign budgets, reporting, and performance optimization.
• Excellent communication, organization, and cross-functional collaboration skills.
• 6+ years of experience in email marketing, marketing automation, or digital marketing.
• Hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement) or similar platforms.
• Strong understanding of audience segmentation, email deliverability, and campaign analytics.
• Experience conducting A/B testing and optimizing customer engagement strategies.
• Excellent communication, organization, and project management skills.

Benefits

• Benefits