Digital Marketing Email Strategist

Phoenix, AZ (Unknown)

Salary Not AvailableMid LevelFull time

Posted 3 days ago

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Job Summary

Own and optimize email lifecycle programs across acquisition, engagement, conversion, and retention, including calendar planning, campaign execution, and data-driven optimization of onboarding, cart abandonment, transactional, and win-back journeys.

Lead lifecycle email strategy and calendar
Drive multi-channel journey optimization and actionable insights
Collaborate with cross-functional teams to demonstrate financial impact

Job Description

Responsibilities

Email Strategy
Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention
Own the email calendar, from promotional sends to automated lifecycle journey’s
Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team
Campaign Execution
Lead campaign setup, segmentation, automation, and optimization within Airship
Manage audience targeting, triggers, and personalization logic
Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution
Lifecycle & Customer Journey Optimization
Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns

Requirements

3 to 6+ years of experience in email marketing, lifecycle marketing, or
Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )
Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy
Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)
Strong HTML and CSS skills for email template builds
Proven ability to build and optimize customer journey flows
Experience with A/B testing and experimentation frameworks
Strong analytical skills (GA4, reporting tools, performance tracking)
Experience with PowerBI for reporting
Excellent cross-functional communication skills

Preferred

Familiarity with app messaging (push notifications, in-app messages)
Familiarity with SMS/text strategy
Experience with multi-channel orchestration across email, app, and SMS
Background in eCommerce, marketplaces, or high-volume consumer platforms
Proficiency in SQL
Experience with Databricks or another data warehouse
Experience with PowerBI or Looker Studio
Experience LiveClicker or a similar email personalization tool

Benefits

Medical insurance
Prescription drug plans
Dental & Vision plan with hearing care discounts
Onsite medical clinic for team members and eligible family members
New indoor fitness gym (Midtown Phoenix campus)
Get Fit Gym Reimbursement Program
Registered Dietitian Program
WeightWatchers®
CVS Virtual Care
U-Haul Kids Program

U-Haul

U-Haul serves millions of do-it-yourself household moving customers annually. Our primary service objective is to provide a better and better product and service to more and more people a lower and lower cost. Since 1945, U-Haul has been the choice for the do-it-yourself mover. U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the do-it-yourself moving industry which includes trucks, trailers and towing devices. U-Haul also offers storage throughout North America. The Company provides industry leading moving and storage boxes and an extended line of packing supplies to protect customer possessions. U-Haul is the consumer’s number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket. The Company supplies alternative-fuel for vehicles and backyard grills as one of the nation’s largest retailers of propane.U-Haul is the consumer’s number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket industry. The Company supplies alternative-fuel for vehicles and backyard barbecues as one of the nation’s largest retailers of propane.

Founded in 1945

Phoenix, Arizona, USA

8.2K employees (344 in marketing)

www.uhaul.com