Responsibilities

• Strategize, execute, and analyze email and SMS campaigns to drive traffic, conversion, and customer retention.
• Manage audience segmentation, personalization, and A/B testing strategies to improve engagement and revenue.
• Partner and collaborate with the creative and merchandising teams to ensure content aligns with campaign goals, brand standards, and translations for EU campaigns.
• Support the maintenance and optimization of product listings across the Nixon eCommerce platform, ensuring accuracy in pricing, imagery, and descriptions.
• Support new product launches and seasonal refreshes by coordinating with internal teams to ensure timely site updates.
• Own onsite merchandising strategies, including product categorization, sorting, and cross-sell/upsell placement.
• Provide lite copy writing support from time to time to the creative team.
• Support the influencer program through contract coordination, performance and KPI tracking as well as recruiting.
• Coordinate and at times brief in creative assets for various channels such as affiliate ensuring timely delivery to key stakeholders.
• Coordinate and deliver paid media assets to media agencies

Requirements

• Proven experience managing digital marketing or eCommerce programs, with a focus on email/SMS, product catalog management, and eCommerce operations.
• Experience coordinating across teams (creative, product, operations) to execute digital initiatives.
• Familiarity with Shopify or similar eCommerce platforms and an understanding of the online retail customer journey.
• Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
• Minimum 4 years of experience in digital marketing, eCommerce management, or a similar role.
• Proficiency in Shopify , Digioh, Klaviyo (or comparable ESP), Google Analytics , Whatsapp, and project management tools (e.g., Asana, Slack, JIRA).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent organizational, communication, and project management abilities.
• Detail-oriented, resourceful, and proactive problem-solver with a focus on continuous improvement.
• The ideal candidate must be able to complete all the physical requirements of the job with or without reasonable accommodation.