Responsibilities

• Build, upload, and quality analysis ads across our paid channels (Meta, Google, TikTok, and others), including naming conventions, tracking parameters, and launch checks
• Monitor campaign performance daily and make optimizations: budget shifts, bid adjustments, creative rotations, audience refinements, and pausing what isn’t working
• Report on performance against spend and efficiency targets, and flag trends, wins , and problems early
• Manage day-to-day relationships with our creative, agency, and media vendors: briefing work, tracking deliverables, and keeping timelines on track
• Own the ad request process: identify creative needs based on account performance, submit requests, and shepherd assets from brief to live
• Keep our creative asset library organized so the right ads are easy to find, in the right specs, for the right channel
• Support campaign launches around product drops, sales, and seasonal moments
• Help document and improve our media buying workflows as we grow

Requirements

• 1 to 3 years of experience buying or managing paid media, ideally in-platform (Meta Ads Manager, Google Ads, or TikTok Ads Manager)
• Experience making performance-based optimization decisions and an understanding of core paid media metrics (ROAS, CPA, CTR, CPM)
• Strong organizational skills and genuine attention to detail—naming conventions and QA checklists don’t bore you, they satisfy you
• Clear, proactive communicator who’s comfortable following up with vendors and keeping multiple projects moving at once
• Comfortable in spreadsheets and confident working with performance data
• A self-starter mentality: you spot what needs doing and do it
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent hands-on experience
• 1 to 3 years of experience in a paid media or digital marketing role, with direct experience managing ad accounts in Meta, Google, or TikTok Ads Manager

Preferred

• experience at a DTC or e-commerce brand, familiarity with Shopify, or exposure to creative production workflows