Responsibilities

• Website Management & Development (Primary Focus): Maintain and optimize our main website (winsuninflatables.com) and launch/manage 2 new professional sites (product showcase + case studies/portfolio for theme parks).
• Use Webflow (preferred) or WordPress to update content, build landing pages, add product catalogs, integrate forms (quote requests, consultations), and ensure mobile-responsive, fast-loading sites.
• Handle basic SEO (on-page optimization, meta tags, alt text, schema for products), Google Analytics tracking, and performance improvements.
• Collaborate with external developers/freelancers during initial builds, then take full ownership for ongoing updates and content refreshes.
• Social Media & Content Creation: Manage and grow our LinkedIn (primary B2B), Instagram, Facebook, and YouTube channels.
• Create and schedule high-quality visual content: product photos/videos, 3D renders, installation timelapses, customer case studies, behind-the-scenes, and fun inflatable-themed reels/stories.
• Develop monthly content calendars aligned with sales goals (e.g., promote theme park solutions, US warehouse stock, certifications).
• Engage with followers, respond to inquiries, monitor mentions, and run targeted social campaigns to generate leads.
• Digital Marketing & Lead Generation: Run and optimize Google Ads, Meta Ads, and LinkedIn Ads focused on B2B audiences (park operators, event planners, entertainment venues).
• Create email nurture sequences and lead magnets (e.g., “Free Inflatable Park Design Guide”).

Requirements

• 1-2 years of experience in digital marketing, with strong hands-on website management (Webflow, WordPress, or similar no-code/low-code platforms).
• Proven social media skills (content creation, scheduling tools like Hootsuite/Buffer, community engagement).
• Experience with visual-heavy B2B industries (manufacturing, equipment, entertainment, or similar) – bonus if you’ve worked with product catalogs or case studies.
• Proficiency in tools: Google Analytics, Google Ads, Meta Ads Manager, Canva/Photoshop for quick edits, basic video editing (CapCut/Premiere).
• Strong English writing & communication; creative eye for fun yet professional visuals (inflatable products are colorful and exciting!).
• Data-driven mindset – you love turning numbers into actionable insights.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• Authorized to work in the US; Anaheim/Orange County area preferred for hybrid setup.

Preferred

• Proficiency in 3D rendering tools or video editing; fluent English

Benefits

• Competitive salary + performance bonus + benefits