Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across channels including social media, email, SEM (Search Engine Marketing), paid advertising, and content marketing.
• Utilize SEO tools and conduct keyword research to enhance website visibility and organic search rankings.
• Manage paid advertising campaigns using platforms like Google Ads (Google AdWords), Facebook Advertising, and other social media advertising tools to maximize ROI.
• Optimize conversion rates through A/B testing, landing page improvements, and user experience enhancements using analytics insights.
• Create engaging content for websites, blogs, social media posts, email newsletters, and promotional materials leveraging content creation skills and graphic design tools like Adobe Photoshop and Adobe Creative Suite.
• Maintain website management using WordPress or other content management systems; ensure website performance through technical proficiency in HTML, CSS, and website analytics tools such as Google Analytics and Google Tag Manager.
• Analyze campaign performance using web analytics reporting and marketing analytics platforms; prepare reports to inform ongoing strategy adjustments.
• Collaborate with cross-functional teams to coordinate digital campaigns that support B2B (business-to-business) marketing objectives and e-commerce initiatives.
• Stay current on industry trends in digital marketing, SEO best practices, paid search marketing (SEM), performance marketing, and new advertising opportunities to continuously improve campaign effectiveness.

Requirements

• Experience in Precious Metals Industry
• 1-3 years of experience in marketing, communications, or a related role.
• Strong written and verbal communication skills.
• Excellent organizational, time management, and multitasking abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with social media platforms, email marketing tools, and CRM systems.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Familiarity with Google Analytics, SEO, and digital marketing best practices is a plus.
• Experience with Canva, Adobe Creative Suite, or other design tools is preferred.
• Experience executing social media marketing strategies across multiple platforms; familiarity with social media management tools is a plus.

Benefits

• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance