Founded in 2011 by Amy Jain and Daniella Yacobovsky, BaubleBar has quickly become an industry leader in the jewelry and accessories space. The Company was built on the belief that people are happiest when they can authentically express themselves. Designed to celebrate what makes you, you, the BaubleBar assortment was made to tell your story.The Company has built a family of brands:- As the flagship brand BaubleBar creates trend forward styles you can make your own minibar by BaubleBar brings the magic of BaubleBar to the little ones in your life.- For fashionable fans, SuperFan by BaubleBar will help you rep your fandom - from beloved characters to icons teams.- Sold at all Target stores nationwide, SUGARFIX by BaubleBar is beautifully imagined to fit every style and every budget