Responsibilities

• Craft compelling, effective SMS and email marketing communications
• Maintain digital marketing content calendars
• Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
• Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
• Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Prior experience in digital marketing, email marketing, website management, customer engagement, or a related discipline preferred.
• Experience with digital marketing platforms and customer engagement tools.
• Familiarity with website management and digital content best practices.
• Basic understanding of digital campaign execution and performance measurement.

Preferred

• Experience with short-form, action-oriented copywriting, including SMS, push notifications, email marketing, and other digital communication channels.
• Experience managing website content, updates, and digital customer experiences.
• Experience supporting and executing customer communication campaigns across email, SMS, website, mobile app, or similar digital marketing channels.
• Excellent verbal and written communication skills, with the ability to communicate effectively with customers in an appropriate brand voice.
• Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct.
• Strategic thinking skills, with the ability to develop ideas into actions that drive business results.
• Curious and resourceful self-starter with the ability to solve problems and seek out new information.
• Works effectively with colleagues at varying levels and can tailor communication style based on audience and seniority.
• Comfortable working independently and navigating ambiguity.
• Knowledge of thoroughbred racing is a plus, though not required.