Responsibilities

• Create and curate content across Instagram, Facebook and LinkedIn, leveraging a mix of original content, event-based content capture and team-generated assets.
• Own and manage the content calendar, planning 4–6 weeks ahead and aligning to event launches, seasonal moments, and campaign goals
• Attend select events to capture real-time content — behind-the-scenes, highlights, and recap assets — and publish in a timely, engaging way
• Manage community engagement by monitoring and responding to comments, DMs, and mentions in Adelska's voice, nurturing audience relationships
• Drive organic growth by staying current on platform algorithm changes, trending formats, and cultural moments relevant to Adelska's audience
• Build and execute email campaigns end-to-end — strategy input, copywriting, design/layout, list segmentation, scheduling, and delivery
• Manage and maintain the email subscriber database, including list health, segmentation, re-engagement, and compliance (CAN-SPAM/GDPR awareness)
• Conduct A/B testing on subject lines, send times, and content to continuously improve open rates, click-through rates, and conversions
• Report on email performance metrics monthly, surfacing trends and actionable recommendations
• Design static and animated graphics for paid digital placements — display ads, boosted posts, and retargeting creative — adapting social assets for various ad formats and specs
• Support paid social campaigns by producing creative variants, monitoring performance, and flagging optimization opportunities
• Maintain a library of ad templates and brand assets, keeping files organized and accessible for fast turnaround
• Track and report on performance across social, email, and display channels — reach, engagement, follower growth, open rates, conversions, and ROI
• Use data to inform decisions — identify what's working, flag what isn't, and bring optimization recommendations proactively
• Maintain monthly dashboards summarizing channel performance for leadership

Requirements

• 5+ years of hands-on experience in digital marketing, social media management, or content creation, preferably in an agency, events, or brand environment
• Demonstrated experience managing multi-channel social media accounts with measurable growth results (please include examples or portfolio)
• Proficiency with email marketing platforms (Mailchimp, HubSpot, or equivalent) including building campaigns from scratch, segmentation, and reporting
• Proven ability to shoot and edit short-form video content independently, including on-site at live events
• Experience with social scheduling and analytics tools
• Solid understanding of social media analytics and email metrics
• Strong copywriting skills with the ability to adapt tone and voice across platforms and audiences
• Highly organized, self-directed, and able to manage multiple projects and deadlines simultaneously
• Ability to work cross-functionally with design, events, and client teams to deliver cohesive campaigns
• Comfort with CAN-SPAM/GDPR compliance and privacy best practices

Nice to Have

• Design skills using Canva and/or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro or equivalent video editing)
• Experience with paid social advertising, including Meta Ads Manager and boosted post management
• Experience working in or with the events, hospitality, or experiential marketing industry
• Exposure to basic SEO principles and how content supports discoverability
• Familiarity with CRM tools (HubSpot, Salesforce, or similar)

Benefits

• Unlimited PTO
• Growth opportunity in a small agency
• Direct access to leadership
• Direct mentorship and career development within a growing team
• Performance-based bonus opportunities tied to results and client satisfaction
• Hybrid schedule