Responsibilities

• Define, build, and scale the vision for global integrated campaigns and complex demand programs to consistently exceed new logo leads, pipeline, and revenue goals across mid-market and enterprise segments in paid digital media channels.
• Execute digital outbound tactics within established governance and operational frameworks globally, including optimization of high-impact email and paid media campaigns.
• Partner on cross-functional alignment initiatives with product marketing, brand, and sales leadership to ensure digital outbound strategies deliver a high-quality, seamless experience for new prospects.
• Independently manage and guide agencies and external partners, holding them accountable for best-in-class strategies and execution across all digital demand generation channels.
• Synthesize campaign and pipeline performance data into actionable recommendations, identifying opportunities for team-level improvements.
• Maintain accountability for performance tracking and reporting, assisting in resolving data integrity issues to ensure reliable information and measurable ROI.
• Support the innovation roadmap with AI, personalization, and marketing automation to scale content and enhance engagement with target audiences.
• Partner with Marketing Ops and RevOps to define and enforce a high bar for data hygiene and quality across account, contact, and campaign data.

Requirements

• 4-6 years of B2B marketing experience with deep, hands-on expertise in global demand generation and new business acquisition campaigns
• Demonstrated proficiency in defining and executing strategies across digital marketing channels and tools (e.g., LinkedIn, GDN, SEM, Marketo, Salesforce)
• Exceptional analytical and problem-solving skills, with a proven ability to interpret complex, multi-dimensional campaign, pipeline, and revenue data, turning insights into organizational-level, actionable recommendations
• A track record of high ownership and independence, consistently overcoming complex challenges and leading execution of multi-channel campaigns with minimal oversight in fast-paced, cross-functional environments.
• Strong understanding of SaaS business models, customer lifecycle stages, and expansion motions, and the ability to align work with long-term customer and business goals
• Demonstrated commitment to a Growth Mindset and a Bias for Action, including identifying opportunities for testing and continuous improvement.

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability, and life insurance.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.