Responsibilities

• Shape and execute the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives, aligning with brand, content and commercial priorities.
• Launch and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversion.
• Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectives.
• Measure campaign performance and ROI, building dashboards to track campaign engagement, conversion, and pipeline contribution.
• Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact.
• Lead campaign development, build-outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred).
• If not Salesforce Marketing Cloud, demonstrate equivalent expertise in HubSpot, Marketo, or a comparable marketing automation platform.
• Design and execute simple automated journeys and segmented campaigns for both clinician and patient audiences.
• Partner with IT, Content, and Designers to enhance site design, SEO, and performance metrics.
• Track and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search Console.

Requirements

• Bachelor’s degree in Marketing, Communications, Life Science or related field; advanced degree a plus.
• 3–6+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Direct experience in precision oncology diagnostics preferred.
• Proven experience executing omnichannel campaigns targeting both healthcare providers and patients.
• Hands-on experience managing and optimizing websites and SEO.
• Proficiency in Salesforce Marketing Cloud strongly preferred; experience with HubSpot, Marketo, or Pardot accepted.
• Strong analytical and reporting skills, with experience using Google Analytics, Tableau, Salesforce or equivalent tools.
• Excellent communication skills and cross-functional collaboration experience.
• Comfortable operating in a fast-paced, high-growth commercial diagnostics environment.

Preferred

Benefits

• competitive compensation, work/life balance, remote work opportunities, and more