Digital Marketing Associate Director at Vertex Pharmaceuticals | Boston, MA | $163K/yr – $244K/yr

Vertex Pharmaceuticals

Digital Marketing Associate Director

Boston, MA (Remote)

$163K/yr – $244K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead privacy-conscious digital marketing for Vertex CF portfolio with cross-functional alignment on channels, analytics, and compliance.

Own end-to-end digital tactic coordination across media, web, email, and CRM.
Must-have: 6+ years in pharma or digital marketing with Veeva/Vault experience.
Standout: Privacy and data governance leadership across marketing programs.

Job Description

Responsibilities

Provide subject matter expertise in digital channel/platform selection, emerging customer engagement models, and data-privacy and regulatory requirements to develop and execute integrated digital marketing strategies consistently and in alignment with compliance standards.
Ensure consistent coordination of media plan strategy, development, approvals and launch-specific performance readouts across the CF Portfolio
Partner with internal and agency vendors in developing and maintaining analytical dashboards to consistently monitor performance of our various channels (media, web, email, print, CRM) and manage issue resolution
Translate complex analytics and data into actionable insights that can be shared with stakeholders and leadership teams. Responsible for establishing a data feedback loop for all personal and non-personal promotional initiatives.
Identify opportunities and make recommendations on various channels and tactics that will enhance the customer experience.
Partner closely with US CF Strategic Operations lead to support with the development and maintenance of various resources and projects supporting the Sales team
Collaborate with other cross-functional technology partners including Data, Technology & Engineering (DTE) and Commercial Insights & Analytics (IACO) to ensure initiatives are supported and tailored to business/brand needs and objectives.
Lead coordination of digital tactic discussions and reviews with the Communications Review Committee (CRC), OBIE, Privacy, and Digital Customer Engagement.
Lead all US CF Privacy efforts, representing CF in Privacy Operating model and Privacy Consent working groups, alongside being responsible for coordination of review and approval of media plans and website tracking

Requirements

6+ years combined experience in one or more of the following: pharmaceutical marketing, digital marketing, data science, business intelligence, healthcare advertising.
Bachelor’s degree in marketing or related technical discipline.
Strong project management skills and the ability to collaborate cross-functionally with brand teams, technology, digital strategy, field teams, legal, and privacy.
Understanding of digital tactics such as web, social, Veeva CRM, media, and evolving customer engagement models
Strong communication and presentation skills.
Advance experience in MS Office.
Experience with commercial pharma software including Veeva CRM, Vault PromoMats.
Experience in rare or chronic disease preferred.
Working knowledge of data visualization tools such as PowerBI

Benefits

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Vertex Pharmaceuticals

4.2 Glassdoor

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and has made significant advancements in multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, and acute pain — and continues to progress clinical and research programs in these diseases. We also have a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where we have deep insight into causal human biology, including acute and neuropathic pain, APOL1-mediated kidney disease, IgA nephropathy, autosomal dominant polycystic kidney disease, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency. Our global headquarters is in Boston, and we have research and development (R&D) sites and commercial offices worldwide.Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. We have also earned a spot on TIME Most Influential Companies, TIME Best Inventions, and Fast Company Most Innovative Companies lists. Our research and medicines have received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the Prix Galien, the Scrip Award and the Breakthrough Prize awards.Read our community guidelines: https://www.vrtx.com/vertexs-community-guidelines/

Founded in 1989

Boston, Massachusetts, USA

6.1K employees (282 in marketing)

www.vrtx.com

83% recommend to a friend

88% CEO approval