Responsibilities

• Own the end-to-end strategy, execution, and optimization of paid campaigns across Google Ads, Bing, LinkedIn, Meta, and programmatic platforms.
• Manage match types and negative lists and build audience segments to identify high-intent opportunities.
• Manage budget to achieve goals.
• Place, develop, optimize, and track all digital paid placements to drive results.
• Track our brand success metrics, ensuring we meet goals and continuous improvement with monthly reporting.
• Responding to public comments to maintain brand standards.
• Develop and implement email marketing campaigns and lead-nurturing workflows.
• Assist with optimizing the website for optimal SERP and AEO results. Success is measured through traffic, backlinks, engagement, sales, and member retention KPIs.
• Write and test copy, collaborate with designers on display, video, and social creative assets.
• Manage bidding strategies, quality scores, and pacing to meet goals.

Requirements

• 2+ years of paid advertising and media placement experience.
• Candidate must be computer literate (MS Office 365, GA 4, database reporting experience preferred). Bi-lingual preferred.
• Experience with web posting and email programs (HubSpot preferred).
• Google Ads certifications in Search, Display, and Video.
• BS/BA in Marketing, Business, Journalism, PR, IT, or Communications preferred.
• Knowledge of GA 4 (Google).
• Understanding of sales and promotion.
• Working knowledge of HTML.
• Knowledge of programmatic advertising.
• Knowledge of Email Marketing Automation; HubSpot highly preferred.

Preferred

• HubSpot highly preferred.
• Bi-lingual preferred.