Digital Marketing Account Manager

USA (Remote)

$50K/yr – $125K/yrMid LevelFull time

Posted 7 days ago

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Job Summary

Own and nurture client relationships end-to-end for a fast-paced digital marketing agency, serving as the primary liaison, strategic advisor, and advocate while driving campaign performance, cross-functional collaboration, and opportunities for account growth.

  • Own the client relationship and communication flows
  • Monitor campaign health and provide insights and updates
  • Translate client needs into actionable strategy with internal teams

Job Description

Responsibilities

  • Primary Point of Contact: Act as the main point of contact for assigned clients, ensuring their needs, feedback, and concerns are communicated clearly to internal SEO/PPC teams.
  • Relationship Cultivation: Build and maintain strong, lasting relationships with clients, acting as their primary strategic advisor and advocate within the organization.
  • Dual Advocacy: Serve as an advocate for both clients and the company, balancing client expectations with the team's capabilities and strategy.
  • Risk Mitigation: Proactively identify potential client concerns or churn risks and develop strategic solutions before they impact the relationship.
  • Performance Monitoring: Monitor and report on the health and progress of SEO/PPC campaigns, providing clients with insightful, accurate updates and acting as a vigilant second pair of eyes.
  • Internal Translation: Collaborate with internal SEO/PPC experts, translating client objectives and feedback into actionable insights for campaign strategy refinement.
  • Value Demonstration: Regularly analyze campaign effectiveness, delivering optimization strategies and insights that demonstrate continuous value.
  • Data-Driven Tracking: Track key performance metrics and maintain accurate, up-to-date records using CRM and reporting tools.
  • Platform Mastery: Maintain real, working knowledge of SEO fundamentals and PPC/Google Ads mechanics well enough to speak credibly with clients and internal specialists about strategy and performance.
  • Technical Fluency: Understand core technical concepts behind our services - site architecture, crawlability, page speed, tagging/tracking implementation - well enough to talk shop directly with developers and production teams, not just marketers.

Requirements

  • MUST HAVE previous experience working at a digital marketing agency
  • Proven track record in an account management, client success, sales, or production role within a digital marketing agency.
  • Solid understanding of SEO and/or PPC campaign management, along with broader digital marketing services (social media, content marketing, analytics).
  • Working knowledge of Google Ads (campaign structure, bidding strategies, conversion tracking) and core SEO principles (technical, on-page, off-page); Google Ads certification is a plus.
  • Comfortable discussing technical requirements with developers - tracking/tagging implementation, site changes, and technical SEO fixes - without needing everything translated first.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficient in CRM software (e.g., Zoho One), Slack and Google Workspace.
  • Highly organized and goal-oriented, with a demonstrated track record of meeting or exceeding performance targets.
  • Ability to thrive in a fast-paced, client-focused agency environment.

Preferred

  • Bachelor's degree in Business, Marketing, or a related field preferred; relevant certifications are a plus
  • Google Ads certification is a plus

Benefits

  • Health insurance
  • Paid time off
Built-Right Digital logo

Built-Right Digital

Built-Right Digital provides digital marketing solutions for home service businesses nationwide. Our clients include home improvement specialties like HVAC, electricians, plumbers, exterior remodelers, kitchen and bath remodelers, and more. If you help your customer get comfortable at home, we’re here to help you grow your business with proven lead generation systems!

Founded in 2019
Casper, Wyoming, USA
17 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
22.1%
Direct
36.5%
Referral
31.8%
Social
8.2%
Paid
1.2%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
5 (29% of company)
Marketing Roles Posted (Last 30 Days)
1