Responsibilities

• Design, develop, maintain, and continuously improve the company website.
• Manage all website content, functionality, and user experience.
• Build and maintain customer-only sections, account portals, or other exclusive online features.
• Optimize the website to increase traffic, generate leads, improve conversion rates, and drive online sales.
• Create and update landing pages, promotional pages, and product pages.
• Upload, organize, and maintain product listings, descriptions, pricing, and inventory information.
• Photograph products as needed for the website, online store, and marketing materials.
• Edit and optimize product images to ensure a professional and consistent presentation across all digital platforms.
• Plan, create, and manage Instagram advertising campaigns focused on lead generation, customer acquisition, and sales growth.
• Develop and manage digital advertising campaigns, including audience targeting, budgeting, A/B testing, and performance optimization.

Requirements

• Experience managing business or e-commerce websites.
• Strong knowledge of website platforms such as WordPress, Shopify, or similar content management systems.
• Experience with SEO, Google Analytics, conversion rate optimization, and digital marketing.
• Proven experience creating and managing Instagram and Meta advertising campaigns.
• Strong analytical, organizational, and project management skills.
• Excellent communication and problem-solving abilities.
• Ability to manage multiple projects while meeting deadlines.

Preferred

• Basic product photography and photo editing experience is preferred
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite is a plus

Benefits

• Flexible schedule