Digital & E-Commerce Strategy Manager

New York, USA (On-site)

$85K/yr – $90K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on leading digital and e-commerce strategy, ensuring brand-aligned content, and driving performance across websites and partner platforms. It requires collaboration with cross-functional teams and strong analytical oversight to optimize guest journeys and revenue. The requirements emphasize experience in digital marketing or e-commerce, preferably in luxury hospitality, with on-site availability.

Job Description

Responsibilities

  • Digital & E-Commerce Strategy
  • Lead the strategic management of e-commerce and digital platforms to drive qualified traffic, conversion, and revenue
  • Ensure accuracy, consistency, and brand alignment across all digital touchpoints
  • Identify opportunities to enhance the digital guest journey through usability, content optimization, and performance insights
  • Partner with cross-functional teams to develop and execute digital initiatives aligned with business priorities
  • E-Commerce Oversight: Support the planning and execution of digital merchandising and ecommerce site content to drive conversion and revenue, including homepage strategy, collection launches, gifting features, and email marketing.
  • Business Analysis: Partner with the Retail Team to monitor and analyze business trends, managing inventory flow and sell-through rates. Communicate actionable insights to the Operations Team
  • Website & Content Management
  • Oversee content development and updates across brand websites, including hotel, dining, events, and experiential pages
  • Ensure all digital content reflects Fairmont brand standards, storytelling principles, and luxury positioning

Requirements

  • Bachelors degree in Marketing, Communications, Business, or related field preferred
  • Minimum of 3–5 years’ experience in digital marketing or e-commerce
  • Experience within luxury hospitality or premium lifestyle brands strongly preferred
  • Flexibility to work varied hours based on business needs
  • On-site presence required (remote work not applicable)
  • Must be legally authorized to work in the United States

Marketing Team

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