Digital Content Strategist

Kansas City, MO (Hybrid)

$76K/yr – $115K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content strategy and cross-channel optimization for Hallmark’s ecommerce storefronts, driving calendar governance, briefs to the digital team, and cross-functional alignment based on consumer insights and performance data.

  • Own global storefront content planning including navigation, promotional ribbons, and learn-driven priorities across brand, commerce, and loyalty programs.
  • Lead briefs to the digital creative team guiding page strategy and new landing page initiatives based on business goals.
  • Align with marketing leaders across email, social, paid media, and SEO to surface cross-channel opportunities that boost conversion.

Job Description

Responsibilities

  • Maintain the annual content calendar for marketing and promotions on Hallmark.com and the Hallmark Cards Now app – refresh and prioritize based on consumer insights and learn plans across the business, brand and loyalty programs
  • Develop and kick off briefs to our digital creative team – guide strategic vision and direction based on high-level goals for key storefront pages and new landing pages
  • Partner with the site content execution team to ensure execution details and internal linking aligns with defined strategies and learn plans
  • Lead the content planning of global storefront components inclusive of navigation and promotional ribbons
  • Serve as a lead stakeholder in the creative and digital enhancement review process, and facilitate cross-functional partner and brand alignment
  • Collaborate with other marketing leaders across email, social, advertising and SEO to identify new and emerging cross-channel opportunities to drive conversion
  • Analyze content performance, real-time consumer trends and competitor benchmarking in order to inform user journey optimizations and test & learn strategies
  • Cross-share and present content insights to inform real-time and future enhancements to storefront content, toolkit and marketing journey strategies
Hallmark Cards logo

Hallmark Cards

3.6 Glassdoor

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.

Founded in 1910
Kansas City, Missouri, USA
17K employees (4,662 in marketing)
66% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$120.1K
Traffic Source Mix
Search
30.1%
Direct
61.8%
Referral
5.3%
Social
2.1%
Paid
0.5%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
3,700 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

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