Digital Content Producer - Email at Torrid | USA | $78K/yr – $94K/yr

Torrid

Digital Content Producer - Email

USA (On-site)

$78K/yr – $94K/yrMid Level3+ years expInternship

Posted 3 months ago

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Job Summary

Lead email operations and campaign automation using Cordial, coordinating segmentation, testing, and multi-team delivery.

Own end-to-end email campaigns and dynamic journeys, from segmentation to deployment.
Must-have: 3 years in email/digital ops with hands-on HTML, A/B testing, and Cordial experience.
Standout: Cross-functional collaboration with data integrations and brand standards.

Job Description

Responsibilities

Segmentation & Personalization: Build highly targeted audience segments using Cordial data (purchase behavior, site activity, real-time signals); Automate dynamic personalization using logic and tokens (vs. static templates)
Campaign Execution & Delivery: Execute daily email campaigns in partnership with marketing teams; Optimize and prepare creative for deployment, including slicing and testing assets; Build and manage triggered, event-based journeys; Ensure timely launches aligned to project milestones; communicate risks or delays
Quality Assurance & Technical Oversight: Ensure accuracy, QA, and proper deployment across all campaigns; Troubleshoot and resolve email production, rendering, and delivery issues; Monitor marketing automation systems for performance and stability
Performance & Optimization: Track engagement using Cordial analytics and reporting; Conduct A/B testing to refine content and targeting strategies; Continuously optimize campaigns based on performance insights
Data & Cross-Functional Collaboration: Partner on data feed integrations into/out of the ESP to support communication goals; Collaborate with cross-functional teams to ensure alignment with brand standards and best practices; Leverage knowledge of database marketing, CRM, and segmentation
Execution Excellence: Manage multiple projects simultaneously in a fast-paced environment; Prioritize effectively while maintaining strong attention to detail

Torrid

Torrid is the ultimate retail destination for fashion apparel, accessories, swimwear and lingerie specifically made for the stylish woman who wears sizes 10 to 30. Our exclusive collections are designed to fit her flawlessly, inspiring her to feel confident and sexy—with no apologies.Torrid is the fastest growing plus-size brand in fashion. We currently have over 5,000 associates and over 600 stores in the US and Canada, with more opening every day. Our brands regularly grab headlines in the fashion press and national news. As our company continues to expand, so does our need for fiercely creative, passionate individuals who aren’t afraid to challenge the status quo in the fashion industry.At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.Learn more about our current opportunities and how you can make a difference at TorridCareers.com!

Founded in 2001

Rowland Heights, California, USA

4.5K employees (189 in marketing)

www.torrid.com