Responsibilities

• Serve as the single point of intake for all digital advertising orders; Review every order for completeness, clarity, and alignment with goals; Ensure budgets, timelines, assets, and expectations are clearly defined before execution; Push back (politely and confidently) when something isn’t ready; You prevent problems instead of cleaning them up later.
• Assign approved orders to the appropriate specialists: PPC; Targeted Display; Social Media; Act as the central hub between sales, managers, and specialists; Field questions, changes, and follow-ups so specialists can stay focused on execution; Specialists execute. You orchestrate.
• Monitor live campaigns to ensure they launch on time and perform as expected; Collaborate with specialists on optimizations and adjustments; Step in directly when needed to improve performance or resolve issues; Maintain confidence and control even when multiple campaigns are moving at once; You’re not panicked by moving parts - you organize them.
• Translate campaign data into clear, understandable insights; Support managers and sales teams with performance context and talking points; Help turn numbers into stories that explain what worked, what didn’t, and what’s next; You make data useful, not intimidating.

Requirements

• Experience with PPC, display, or paid social advertising
• Comfort working with performance data and dashboards
• Experience coordinating between sales and technical teams

Preferred

• Agency, or digital advertising background is a plus