Digital Content Creator & Creative Strategist | DTC Ecom Baby Brand

Boerne, TX (On-site)

$50K/yr – $70K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the content engine across video and short-form, turning customer stories and launches into scalable assets that drive awareness and sales.

  • Own content creation across YouTube, Instagram, TikTok, podcasts, and paid media with a cohesive brand voice.
  • Repurpose long-form content into short-form clips for social and ads while tracking impact.
  • Drive YouTube workflow, SEO optimization, and audience growth metrics.

Job Description

Responsibilities

  • Plan, film, and edit content across YouTube, Instagram, TikTok, podcasts, paid advertising, and other digital channels.
  • Create lifestyle content, product-focused videos, customer stories, testimonials, founder content, UGC-style videos, behind-the-scenes footage, and branded campaigns.
  • Capture high-quality video, audio, and photography content for marketing initiatives and product launches.
  • Maintain a consistent visual style and brand voice across all content.
  • Brainstorm and develop content concepts, hooks, scripts, and creative briefs.
  • Research industry trends, viral content formats, audience interests, and competitor strategies.
  • Turn customer stories, parenting insights, product launches, and founder expertise into engaging content.
  • Collaborate with marketing leadership to identify content opportunities that drive awareness, engagement, and sales.
  • Assist in producing long-form YouTube content including nursery tours, parenting tips, educational content, behind-the-scenes videos, interviews, and brand storytelling.
  • Manage the YouTube publishing workflow including titles, descriptions, thumbnails, playlists, and SEO optimization.
Caden Lane logo

Caden Lane

Caden Lane is a seasonless, premium brand of lifestyle baby products for newborns, new moms, gift givers and children. We are an event-driven business, based around the birth of a child. Welcoming a new baby and becoming a family is the biggest moment in a parent’s life. We are a fun, talented and driven team dedicated to providing our customers with the very best for their babies. Founded in 2005 by Katy Mimari while pregnant with her first born, we place the “needs of the mom’’ at the core of all that we do & create. Through our Conceive Fertility Foundation, a 501(c)3 founded in 2021 by our Founder, we aim to provide deserving families dealing with infertility the chance to afford IVF. Family, design and all things baby are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique, fun, and personalized shopping experience. Join us on our podcast Caden Lane | I'm That Mom - A podcast about motherhood... Without the pressure of perfection! Join our founder Katy Mimari as she discusses the fun, funny, and messy parts of motherhood!Our headquarters & fulfillment center are located in the hill country of San Antonio, Texas. We offer a creative and friendly environment with plenty of opportunity for advancement.

Founded in 2004
Boerne, Texas, USA
32 employees (15 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
901.7K
Monthly Google Ads Budget
$13.7K
Traffic Source Mix
Search
21.4%
Direct
63.1%
Referral
2.7%
Social
11%
Paid
1.6%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
11 (34% of company)