Responsibilities

• Collaborate with university stakeholders to understand objectives and target audiences.
• Conduct content audits and gap analyses to identify opportunities.
• Develop and implement a content strategy that supports UT Arlington’s goals.
• Create content calendars to ensure consistent, timely content delivery across all digital platforms.
• Act as a consultant to various teams, guiding the creation of high-quality, engaging content for websites, blogs, social media, email newsletters, and other digital channels.
• Work with subject matter experts to gather accurate information and insights.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.
• Optimize content for SEO and user experience.
• Partner with the digital and design teams to ensure cohesive content across all channels.
• Collaborate with web developers and designers to optimize content presentation.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related degree.
• Seven (7) years of experience in content strategy or digital content marketing; or eleven (11) years of an equivalent combination of education and experience in a similar role.

Preferred

• Master’s degree in marketing, communications, journalism, or a related degree.
• Nine (9) years of experience in content strategy or digital content marketing.