Digital Communications Specialist

Idaho Falls, ID (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive global Digital Communications delivery and optimization across email, web alerts, SMS, and IS journeys through cross-functional collaboration and data-driven reporting.

  • Own Digital Communications area with timely, accurate executions.
  • Must-have: 5+ years in Digital Marketing/eCommerce and Salesforce Marketing Cloud experience.
  • Standout: Leads Interaction Studio and Salesforce Journey automation with data-driven improvements.

Job Description

Responsibilities

  • Sending and managing Digital Communication globally.
  • Maintains ownership of assigned Digital Communications, including Emails, Web Alerts, SMS etc., and is responsible for content implementation, execution, quality checks and reporting on the executions to ensure timely and accurate execution.
  • Understands and drives communications and its impact via tracking, reporting and analysis of emails for the team.
  • Works closely with web design, IT, marketing, Sales and Development as an owner of their area of Communications.
  • Understands technology and can direct technical resources into making improvements.
  • Leads and manages Interaction Studio (IS) including technology driven recommendations and Salesforce Automated Journeys.
  • Ensures timely and accurate delivery of business-critical executions including IS trigger journeys as well as automation enhancements.
  • Generates and delivers reports to show business improvements driven on a weekly/monthly basis in a presentable and easily read format.
  • Works closely with Director and team to proactively drive strategic improvements for the Digital Communications function, initiates recommendations, supports automation and leads process improvement through initiative and action.

Requirements

  • 5+ years of experience in Digital Marketing or eCommerce.
  • Experience using Salesforce Marketing Cloud preferred.
  • Exceptional communication, editorial, “diplomatic”, and organizational skills.
  • The ability to operate against a set strategy and achieve measurable goals in a large organization.
  • Experience with the technical side of Salesforce; specifically, the ability to create Data Extensions, leverage APIs built by IT, and create journeys incorporating SFMC Einstein splits and send time optimization preferred.
  • Knowledge of Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office.
  • Understands fundamentals of digital content optimization.
  • Ability to perform the essential duties and responsibilities with efficiency and accuracy.
  • Thorough knowledge of company policies, procedures, and the company business model.
  • Ability to work independently and professionally.

Preferred

  • You are a problem solver!
  • You are driven for success and want to help others achieve their goals!
  • You have an appetite for learning! You’re keen on turning training and feedback into action and continuous self-improvement- you don’t take rejection personally.
  • You are committed to a high standard of integrity and being a team player is important to you.
  • You’re an excellent listener, assertive, persistent, and persuasive - show us your grit!
  • You are genuinely curious about people, businesses, and possess the innate ability to inspire passion in others- you can’t wait to show everyone the value of Melaleuca.
Melaleuca: The Wellness Company logo

Melaleuca: The Wellness Company

Melaleuca: The Wellness Company enhances the lives of those we touch by helping people reach their goals.Melaleuca manufactures and distributes nutritional, pharmaceutical, personal care, facial care, home hygiene, and other wellness products of superior quality, and distributes them directly to the consumer through a full-service catalog and internet shopping system. This convenient system is changing the way hundreds of thousands of people shop today by eliminating middlemen and reducing marketing and distribution costs. This enables the company to spend more on research and high-quality, ecologically sensible ingredients while maintaining reasonable prices.We provide the opportunity to earn an additional income without large investment, sales or risk.

Founded in 1985
Idaho Falls, Idaho, USA
9.5K employees (3,564 in marketing)

Traffic Signals

Monthly Visitors
16K
Traffic Source Mix
Search
26%
Direct
55.4%
Referral
7.7%
Social
9.7%
Paid
1.2%

Headcount Trend

Current headcount: ~9.5K

Marketing Team

Marketing Team Size
3,493 (37% of company)
Median Career Experience
22 years
Median Tenure
13.4 years