Digital Brand & Reputation Specialist

Farmington Hills, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Beztak's reputation and local presence across property and corporate accounts, translating platform analytics into improved online visibility and brand consistency.

  • Platform governance: manage reputation tooling, listings health, and local search optimization.
  • Review strategy: solicit, monitor, and respond to reviews with brand-aligned AI-assisted workflows.

Job Description

  • Manage and optimize Beztak’s reputation management platform ecosystem
  • Utilize platform recommendations and analytics to improve online visibility and brand performance
  • Oversee review solicitation and response strategies across property and corporate accounts
  • Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
  • Ensure listings accuracy and optimization across all digital directories and local search platforms
  • Support AEO and local search optimization initiatives
  • Partner with internal teams and external creative partners to oversee visual and branding initiatives
  • Provide quality control and creative oversight on marketing and visualization projects
  • Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
  • Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes.
Beztak logo

Beztak

For over half a century and across the nation, Beztak has developed and managed distinguished resident, retail and commercial properties. We offer Real Estate Development, Construction, Management, Financing and Investment services to our partners and clients. Our portfolio includes over 35,000 apartments across the nation including multi-family and senior living, and over 2,000,000 SF of retail and office space.Beztak is a division of Oakland Management Corp.

Founded in 1972
Farmington, Michigan, USA
448 employees (17 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
18.3%
Direct
29.7%
Referral
3.7%
Social
11%
Paid
0.9%

Headcount Trend

Current headcount: ~453

Marketing Team

Marketing Team Size
17 (4% of company)