Responsibilities

• Campaign Strategy & Planning: Collaborate with internal team members to understand objectives, target audience, and goals for each campaign, help develop comprehensive advertising strategies tailored to each platform.
• Campaign Setup & Execution: Create and launch campaigns on platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, Pinterest, and others. Set up audience targeting, bidding strategies, ad creatives, and campaign tracking (including UTM parameters).
• Optimization & Performance Management: Monitor campaign performance and implement optimization strategies to improve key metrics (CTR, ROAS, CPA, etc.). A/B test creatives, targeting, and placements to enhance results.
• Reporting & Analysis: Provide regular reports and insights on campaign performance, highlighting successes and areas for improvement. Use analytics tools such as Google Analytics to evaluate traffic, conversions, and user behavior.
• Budget Management: Allocate and manage campaign budgets effectively to maximize ROI. Track spending across platforms to ensure campaigns stay within budget.
• Stay Updated on Trends: Keep up-to-date with changes and best practices across advertising platforms. Identify new platforms and opportunities to reach target audiences effectively.