Responsibilities

• Own strategy & execution: Develop and implement full-funnel advertising strategies tailored to each brand’s lifecycle, budget, and competitive landscape.
• Drive performance: Manage day-to-day portfolio and campaign operations across Walmart Connect, consistently exceeding KPIs such as NTB, ROAS, ACOS. Understand and combine retail signals (inventory, price competitiveness, etc.) to optimize performance.
• Optimize relentlessly: Optimize portfolio by monitoring, test and refine search and display campaigns to maximize ROI while achieving aligned brand partner KPI’s.
• Translate data into action: Analyze performance and deliver clear, actionable insights through weekly and monthly reporting.
• Lead client conversations: Present performance updates, strategic recommendations, and growth opportunities with confidence.
• Collaborate cross-functionally: Partner with internal stakeholders including sales, finance and replenishment teams to align advertising with broader business objectives.
• Manage budgets with precision: Ensure accurate pacing, spend allocation, and campaign efficiency while balancing both JBP and non-JBP expectations and commitments.
• Stay ahead of the curve: Build relationships with Walmart Connect, Walmart merchant teams, and Walmart Data Ventures while staying current on retail media trends, tools, and updates.
• Own keyword & bidding strategy: Continuously refine and analyze competitive, category, brand, non-brand and trending search terms; optimizing keyword selection and bidding approaches.
• Always Be Testing: constant A-B testing across advertising strategies, from keyword to campaign management, to listing refinements. Seek unique & additional opportunities to drive brand impact and incremental results.

Requirements

• Bachelor’s degree in marketing, business, or related field, or equivalent relevant experience
• Minimum 5 years of hands-on experience with Walmart ad platforms
• Demonstrated expertise in developing, managing, and analyzing digital advertising campaigns and presenting performance insights
• Familiarity with Scintilla Charter store metrics, digital landscapes and audience data.
• Deep understanding and experience in various ad tech and key-wording platforms such as Pacvue, Skai, Helium 10, Jungle Scout.
• Proficiency in Microsoft Office and Canva
• Cross functional collaborator with strong project management skills, attention to detail, and budget management
• Ability to tell a story with data and present to clients in a clear, concise way
• Ability to determine the daily priorities, understanding how and when to reprioritize quickly when needed
• Self-motivated, adaptable, and can think independently with the ability to drive decisions using data

Benefits

• Hatchery Group offers a world class benefits package, which includes unlimited PTO & paid holidays, 401(k) matching, life, disability insurance, and 100% health, vision, dental for employee, spouse and dependents. Family identity theft protection and an exceptional bonus plan that truly rewards performance.

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