Digital Advertising Manager - Amazon at tonies® USA | USA

tonies® USA

Digital Advertising Manager - Amazon

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and lead Amazon Ads strategy and execution for Toniebox across US/Canada, driving customer acquisition and ecosystem growth.

Own and optimize Sponsored Products, Brands, and Display campaigns across Amazon US and Canada.
Must-have: 5+ years of hands-on Amazon Ads experience.
Standout: Own Prime Day/Prime Big Deal Days/Q4 coverage and seasonal promotions.

Job Description

Responsibilities

Own and manage Amazon Ads strategy and execution across Amazon US and Amazon Canada
Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and emerging Amazon ad formats to drive Toniebox adoption and ecosystem growth
Develop campaign structures based on customer intent, audience segments, and acquisition goals, while maintaining Amazon Ads best practices across targeting, bidding, and budget management
Manage budgets, bids, and targeting to maximize customer acquisition, install base growth, and long-term advertising efficiency
Ensure campaigns are structured to support both Toniebox acquisition and ongoing ecosystem engagement (content, accessories, and repeat purchase behavior)
Lead structured testing across keywords, audiences, creative formats, and campaign structures to improve customer acquisition and advertising effectiveness
Continuously refine targeting and messaging to better align with specific customer segments, including parents, gift buyers, and returning Tonies households
Partner closely with Creative and Marketing teams to develop and test Amazon-specific creative that improves customer engagement and conversion
Maintain strong operational campaign management, ensuring campaigns are properly structured, optimized, and aligned with business priorities
Own Amazon advertising strategy and execution for Prime Day, Prime Big Deal Days, and Q4

Requirements

5+ years of hands-on Amazon Ads experience
Proven success driving customer acquisition and growth through Amazon Ads (full understanding of TaCos, ROAS, ToS and such)
Experience building and optimizing campaigns using keyword targeting, audience targeting, and creative testing
Strong understanding of Amazon Ads platform mechanics and performance optimization techniques
Ability to balance hands-on campaign management with strategic thinking focused on customer growth and brand development
Highly collaborative, proactive, and comfortable working cross-functionally with Creative, Marketing, and Marketplace teams
Amazon US experience required; Amazon Canada experience strongly preferred

Preferred

Familiarity with Prime Day, Prime Big Deal Days and Q4 advertising cycles

tonies® USA

#Toniebox is a #ScreenFree, imagination-based audio speaker that plays music and stories when you place a Tonie on top. With a growing and extensive library of Tonie characters, you can find your favorites from literary classics, to Disney movies, or even record your own special stories with Creative-Tonies.

Founded in 2014

Palo Alto, California, USA

107 employees (35 in marketing)

tonies.com