Digital Ads Specialist at Exler Marketing | Pittsburgh, PA

Exler Marketing

Digital Ads Specialist

Pittsburgh, PA (Remote)

Salary Not AvailableEntry Level2+ years expContract

Posted 3 months ago

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Job Summary

Drive and optimize Google Ads and Meta campaigns for nonprofit clients while ensuring Ad Grants compliance and clear reporting.

Own Google Ads and Ad Grants campaigns, plus tracking setup.
Must-have: 2+ years managing Google Ads and 1 year Ad Grants.
Standout: nonprofit-focused experience and ability to work asynchronously.

Job Description

Responsibilities

Develop, manage, and optimize Google Ads campaigns, including accounts using the Google Ad Grant.
Plan and execute paid Meta ad campaigns (Facebook/Instagram), including creative coordination, copywriting support, audience targeting, and performance optimization.
Conduct keyword research, audience building, and competitive analysis to improve campaign effectiveness.
Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.
Collaborate with EM’s content and design team to ensure ad campaigns align with client brand and messaging.
Create monthly performance reports with key insights and strategic recommendations.
Stay up to date on platform changes, trends, and best practices in Google Ads and social advertising.
Ensure Google Ad Grant compliance and support monthly account maintenance.

Requirements

Must be a U.S.-based independent contractor (no international applicants or agencies).
2+ years of experience managing Google Ads campaigns, including at least 1 year of experience with Google Ad Grants.
2+ years of experience running Meta Ads (Facebook/Instagram).
Demonstrated success driving campaign results such as increased traffic, conversions, or engagement.
Proficiency with Google Analytics and Google Tag Manager.
Strong communication skills and ability to explain performance data clearly and concisely.
Highly organized, deadline-driven, and able to manage multiple projects simultaneously.
Comfortable working independently and asynchronously within a collaborative remote team.

Preferred

Experience with other forms of digital advertising such as LinkedIn, TikTok, or other paid platforms.
Experience in nonprofit marketing and understanding of mission-driven goals.
Familiarity with Jewish communal organizations or audiences.
Experience working alongside designers or copywriters to develop creative assets.

Exler Marketing

Exler Marketing is a digital marketing agency built on strategy, collaboration, and results. We partner with nonprofits and businesses to strengthen their digital presence and drive meaningful, sustainable growth across digital channels.We pride ourselves on operating as an extension of your team. Our experienced professionals work closely with you to plan, execute, and refine marketing efforts that evolve with your goals and the digital landscape, ensuring your brand remains clear, credible, and impactful.

Founded in 2019

Pittsburgh, Pennsylvania, USA

6 employees (4 in marketing)

www.exlermarketing.com