Digital Ad Operations Specialist at Waterloo Media | Austin, TX

Waterloo Media

Digital Ad Operations Specialist

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital ad operations across multiple platforms, coordinating internal teams and external vendors.

Own execution of campaigns and trafficking across platforms.
Must-have: understanding of social media ad management.
Standout: strong analytics across Google Ads/Analytics and social channels.

Job Description

Responsibilities

Oversee execution and fulfillment of digital ad campaigns including the assignment of tasks to the digital content team and managing the communication and workflow with 3 rd party vendors (Triton, Meta, Google Ad Manager, etc.).
Facilitate creative direction from account executives and marketing directors for digital advertising campaigns.
Creation of visual ads and social posts.
Monthly reporting of digital campaign information to campaign tracking spreadsheet (EOC Report) and trafficking orders across multiple platforms.
Traffic and fund paid social media advertising campaigns.
Monitor and optimize active paid social media campaigns.
Recap and report digital campaign performance to account executives and marketing directors.
Use analytic tools to measure and report campaign progress including Google Ads, Google Analytics, Facebook, Twitter and more.
Undertake research and special projects at the direction of the Director of Digital Media.
Other duties assigned as necessary.

Requirements

An understanding of social media ad management is required.
Prefer one to three years of formal digital media experience.
At least one year experience in clerical or administrative functions.
A degree in Advertising, Marketing, Radio/TV/Film or Digital Media preferred.
High school diploma required.

Waterloo Media

We’re a media company made up of music loving, experienced marketing professionals who want to help you reach customers in engaging ways. We have media veterans who have spent decades building relationships around town sitting beside recent college grads who can answer your toughest social media questions, and everyone in between. Our team represents the rare combination of experience and forward thinking, bringing the best of each to the table.Our Austin roots go back to 1939 (history buffs check out our timeline), but we know it’s not a sleepy college town anymore. It moves fast (unless you’re on any major highway between 7A – 7P), and it can be hard to keep track of all the opportunities out there. That’s where we can help.

Founded in 2019

Austin, Texas, USA

89 employees (64 in marketing)

www.waterloomedia.com