Responsibilities

• Cross-Channel Marketing Infrastructure & Operations: Design, build, and maintain the marketing operational systems — CRM configuration, marketing automation workflows, lead routing logic, developer acquisition tracking, and attribution modeling — that unify and support all developer acquisition channels. Ensure every channel team has reliable, real-time visibility into their pipeline and campaign performance, and that leads and developer contacts are consistently captured, enriched, and handed off without data loss.
• Content & Asset Production for All Channels: Produce and manage the library of marketing assets that each acquisition channel draws from: B2B pitch decks and one-pagers for enterprise outreach, partner co-marketing materials, video briefs and scripts for video and e-commerce channels, sales enablement collateral for the UES 5-Pillar program, and community content templates for social and community operations. Ensure all assets are on-brand, technically accurate, and tailored to the specific developer audience each channel serves.
• Campaign Planning & Integrated Execution: Own the integrated marketing campaign calendar across all developer acquisition channels. Plan and coordinate multi-channel campaigns — such as platform launch activations, SDK release announcements, hackathon promotions, and developer program enrollment drives — ensuring consistent messaging, synchronized timing, and clear ownership across teams. Lead campaign briefing and debriefing processes that capture learnings and feed them back into future planning.
• Developer Brand, Messaging & Positioning: Maintain and evolve the FF EAI Brain developer platform's brand identity, tone of voice, and core messaging framework. Ensure that every channel — from a B2B sales deck to a social media post to a developer portal landing page — presents a coherent, compelling, and technically credible narrative about why developers should build on FF's platform. Develop channel-specific messaging variants that resonate with distinct developer segments (enterprise engineers, academic researchers, indie developers, youth coders).
• Sales & Channel Enablement: Serve as the marketing partner to the UES 5-Pillar Sales-Driven Developer Enablement program, producing the sales tools, developer journey maps, objection-handling guides, and competitive positioning materials that enable the sales-driven acquisition motion to operate at scale. Support B2B and partner acquisition teams with RFP response templates, capability presentations, and co-branded materials for strategic developer partnership conversations.
• Developer Events & Activation Support: Plan and execute developer-facing marketing activations — including hackathons, developer days, industry conference presence, webinars, and online launch events — in close coordination with the platform operations and community teams. Manage event logistics, promotional campaigns, pre- and post-event developer follow-up sequences, and event performance reporting.
• Analytics, Funnel Reporting & Optimization: Own the developer acquisition funnel analytics across all channels — from first touch to platform registration to active developer status. Define the metrics framework, build the reporting dashboards, and produce regular performance reviews that give channel leads and senior leadership a clear picture of what is working, what is not, and where to invest next. Use data to proactively identify channel-level optimizations and present them with clear recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field.
• 4–6 years of experience in marketing operations, growth marketing, developer marketing, or integrated campaign management, with demonstrated experience supporting multiple simultaneous marketing channels or teams. Experience in a technology platform, SaaS, or developer-facing product context is strongly preferred.
• Marketing Operations Expertise: Hands-on proficiency with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools (e.g., Marketo, Pardot, or equivalent), campaign tracking infrastructure, and multi-touch attribution modeling.
• Content & Creative Range: Ability to produce high-quality written and visual marketing content across a wide range of formats — long-form thought leadership, short-form social copy, technical one-pagers, presentation decks, video briefs, and email nurture sequences — with a strong sense of what resonates with technical developer audiences specifically.
• Analytical Mindset: Comfortable building funnel dashboards, running campaign performance analyses, and translating data into actionable optimization recommendations. Experience with tools such as Google Analytics, Mixpanel, Looker, or equivalent is a plus.
• Communication & Coordination: Exceptional bilingual communication skills (English and Chinese, both written and verbal). Proven ability to coordinate across multiple teams simultaneously, manage competing priorities, and maintain clarity and momentum in a fast-moving, cross-functional environment.

Preferred

• Prior experience in developer marketing, developer relations, or platform ecosystem growth at a technology company
• Familiarity with the robotics, AI/ML, IoT, or embedded hardware industry and its developer communities
• Experience supporting both B2B enterprise sales motions and consumer-facing or community-driven acquisition channels simultaneously
• Background in video content marketing, e-commerce channel management, or short-form video platform growth (e.g., Douyin, YouTube, Bilibili)
• Experience designing and operating developer loyalty, referral, or incentive programs as part of a broader acquisition strategy
• Proficiency in design tools (e.g., Figma, Canva, Adobe Creative Suite) sufficient to produce or direct polished marketing assets independently

Benefits

• Healthcare + dental + vision benefits (Free for you / discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere
• Hands-on access to cutting-edge robotics and EAI technology