Responsibilities

• Execute demand generation programs aligned with global Go‑To‑Market campaigns and launches.
• Activate campaigns across digital and offline channels (paid media, email, events, landing pages, webinars).
• Own digital presence across the region: optimize website/landing pages for industrial keywords, manage PPC (Google Ads), and track performance.
• Localize content for key markets (language, style, tonality etc.) using freelancers and agencies as needed.
• Partner closely with sales engineers, application specialists, and global marketing for campaign alignment and asset sharing.
• Coordinate with Channel Managers to ensure channels are sequenced and optimized for conversion. Support both new customer acquisition and pipeline acceleration initiatives.
• Work with Marketing Managers and Channel Managers to ensure campaigns are properly tracked and automated.
• Design and manage nurture journeys, lead scoring, and conversion paths.
• Identify friction points in the customer journey and propose optimization actions.
• Ensure consistent CTAs, offers, and content progression across touchpoints.

Requirements

• Bachelor’s degree in marketing, Communications, or related discipline
• 5-7 years’ experience in a marketing communication, events planning, or similar role.
• Working knowledge of marketing tools such as Dynamics 365, Google Analytics, LinkedIn Campaign Manager, SEO Tools (e.g., Ahrefs/SEMrush), basic PPC.
• Excellent communication skills (written and oral)
• Enthusiastic and collaborative attitude
• Ability to prioritize and work independently.
• Comfortable working with technical content in a high tech B2B environment
• Travel requirements: Between 25% to 50% travel/overnight stays required – a valid drivers license is required. International trips maybe required.

Preferred

• International trips maybe required