Responsibilities

• Launch, manage, and optimize paid campaigns across LinkedIn, Meta, and Google
• Own day-to-day performance across ads, audiences, landing pages, and offers
• Continuously test creative, messaging, offers, and flows to improve conversion quality
• Refresh and rotate creative (with the support of a design agency) as engagement pattern changes and fatigue emerges
• Implement ABM campaigns against a defined list of enterprise accounts
• Execute multi-variant testing across creative, landing pages, and CTAs
• Monitor performance at the account and persona level
• Run ongoing test-and-learn cycles (creative, LPs, offers, nurture)
• Identify what’s working, what’s stalling, and what to double down on
• Optimize registration and follow-up flows for webinars, offers, and gated content
• Help turn “running” campaigns into “dialed-in” campaigns
• Own campaign-level reporting and performance readouts
• Surface patterns and insights from paid and conversion data
• Help translate performance insights into next tests and recommendations
• Partner with Senior Demand Gen Manager to ensure learnings are applied across GTM programs
• Ensure execution is tightly aligned to broader GTM priorities. Work closely with: VP of Marketing, Senior Demand Gen & ABM Manager, Product Marketing Manager, BDRs / Sales

Requirements

• 5+ years in demand generation or performance marketing
• Hands-on experience running and optimizing paid campaigns (LI, Meta, Google)
• Strong instincts around conversion, testing, and iteration
• Comfortable working across ads, landing pages, and nurture flows
• Experience working with tools like Clay, Hotjar, Hubspot, and applying AI to speed up workflows
• Analytical, detail-oriented, and comfortable living in performance data
• Enjoys being close to execution and improving things incrementally

Preferred

• Experience supporting or executing ABM campaigns is a plus
• Past experience marketing to CPG is a plus

Benefits

• Make an Impact: Play a key role in shaping Yogi’s demand generation engine and revenue growth.
• AI is at our core: We believe in our AI-forward culture - both for the betterment of our team and our customers.
• Collaborative Team: Join a fast-growing startup where your ideas matter and your work drives real results.
• A+ Tech Stack: Elevate your impact with access to world-class tools marketers love
• Great Benefits: Yogi offers a competitive salary, performance incentives, and unlimited PTO
• Team Meetups: We’re remote-friendly but invest in bringing the team together regularly