Responsibilities

• Plan and run multi-channel campaigns across paid social and paid search.
• Stand up and test new channels, audiences, content, and offers, primarily across Meta, LinkedIn, and Google Ads
• Own the full campaign lifecycle: audiences, messaging, landing pages, and follow-up
• Track conversion from top of funnel through onboarding, tracking CAC and pipeline generated
• Leverage unique creative perspective and cultural relevance to pitch and help refine gated content angles
• Decide where the budget goes, move it based on performance, and track what you test
• Report clearly on what's working, what isn't, and what you're changing
• Work with content and design to build the assets your campaigns need. Work with Sales to determine the efficacy of your leads / campaigns.
• Scale new and existing campaigns to international audiences

Requirements

• You have 3+ years running demand generation or growth campaigns in B2B, ideally in SaaS, even more ideally in a niche or compliance-driven market
• You use AI but despise slop
• You have personally built and managed paid campaigns, in-platform.
• You are fluent with a marketing automation platform (we use HubSpot, equivalents are fine) and web analytics
• You can give examples of the type of work you hand off to AI, the type of work where you work with AI hand-in-hand, and the type of work you refuse to let AI anywhere near
• You have hit a lead or pipeline number you owned, and can talk through how
• You can explain your results to leadership in plain language
• You are detail oriented and meticulous in checking your own work
• You are collaborative and truth-seeking: finding the right answer is more important than defending your own
• You are fluent in English and authorized to work in the United States

Preferred

• You pay more attention to in-stream ads than to the content around it
• You roll your eyes at AI buzzwords
• You have lost sleep thinking about a headline or CTA
• You take genuine pride in knowing your funnel numbers inside and out
• You are optimistic about the effect of AI on your future in marketing (but still cringe at bad ChatGPT design)

Benefits

• A shiny new MacBook
• Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
• Company Sponsored 401(k) Retirement Plan
• 20 days PTO plus holidays, increasing with tenure
• Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings