Demand Generation Manager at Reality Defender | New York, USA | $120K/yr – $145K/yr

Reality Defender

Demand Generation Manager

New York, USA (Hybrid)

$120K/yr – $145K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel marketing programs across events, webinars, ABM, and partner initiatives to accelerate Reality Defender's pipeline.

Own end-to-end programs across events, webinars, paid campaigns, and partner-led initiatives.
Must-have: 5+ years in B2B demand gen, campaigns, events, or field marketing.
Standout: Cross-functional ABM coordination with sales, RevOps, and product marketing.

Job Description

Responsibilities

Own marketing programs across multiple channels including events, webinars, BDR outreach, paid campaigns, and partner-led initiatives.
Manage planning and executing events and webinars end-to-end. From promotion through post-event follow-up and pipeline tracking.
Partner closely with sales and revenue operations to align campaigns with target accounts, active opportunities, and pipeline priorities.
Support pipeline maturation through nurture programs, and account-based marketing initiatives.
Track and analyze campaign performance and pipeline impact, reporting on key metrics such as MQLs, SQLs, marketing-sourced deals, and attribution.
Coordinate with external vendors and agencies for event logistics, content syndication, and asset delivery.
Manage marketing program budgets and ensure resources are used effectively.
Drive experiments. Setting the standard in this category means testing messaging, tools, and trying new deepfake detection platforms.
Oversee Reality Defender’s campaign strategy across products, use cases, and our global footprint

Requirements

Have 5+ years of experience in B2B marketing, with a focus on demand generation, campaigns, events, and/or field marketing.
Proactive and detail-oriented operator that is familiar with high-level thinking and covering the details.
Comfortable working closely with sales and BDR teams to support and lead account-based or opportunity-focused marketing initiatives.
Strong project manager with the ability to lead multiple campaigns simultaneously
Familiar with marketing automation and CRM tools (ex HubSpot, Apollo).
Effective communicator with experience coordinating across teams and senior stakeholders.
Based in New York City and open to a hybrid work schedule.
Bonus: Experience in an emerging category or cybersecurity

Nice-To-Have

Bonus: Experience in an emerging category or cybersecurity

Benefits

Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
Dental and Vision plans with 100% premium coverage for employees and their dependents
Short/Long-term disability and life insurance plans with 100% premium coverage for employees
FSA/HSA and 401k programs
Equity compensation
20 days of PTO per year
12 weeks of Parental Leave
Learning and Development budget
Monthly wellness benefits
Annual company-sponsored offsite

Reality Defender

4.0 Glassdoor

Stop deepfakes before they become a problem with Reality Defender’s proactive AI-generated media detection platform.Detect dangerous AI-generated and manipulated content across audio, video, images, and text with our enterprise-grade API and web app.

Founded in 2021

New York, New York, USA

74 employees (7 in marketing)

realitydefender.com

0% recommend to a friend