Responsibilities

• Build and launch full-funnel demand generation programs for a new enterprise segment.
• Own campaign strategy and hands-on execution across audience targeting, intent signals, paid channels, outbound programs, conversion optimization, and pipeline reporting.
• Partner closely with Sales, BDR, and Revenue Operations teams to align programs with target accounts and ideal customer profiles.
• Establish lead routing, attribution, campaign measurement, and feedback loops where little infrastructure exists today.
• Create repeatable playbooks that can scale across both high-touch account-based marketing and broader programmatic demand.
• Drive measurable improvements in marketing-qualified leads and qualified pipeline during the first 90 days.

Requirements

• 5 or more years of B2B demand generation or growth marketing experience at a high-growth software company.
• A track record of building full-funnel campaigns that generated qualified pipeline for technical enterprise products.
• Hands-on experience with account-based marketing programs targeting enterprise accounts.
• Strong partnership experience with Sales, BDR, and Revenue Operations teams.
• Fluency with HubSpot, Salesforce, attribution tools, marketing automation, paid media, intent data, and enrichment platforms such as Clay.
• A builder mindset, comfort with ambiguity, and willingness to operate as the sole demand generation owner initially.

Preferred

• Experience building a marketing function from zero to one and scaling it at a startup.
• Experience in fintech, finance infrastructure, or another complex enterprise software category.
• A background that combines strong training at a scaled company with hands-on startup execution.