Demand Generation Manager at Rankings | St. Louis, MO | $120K/yr – $140K/yr

Rankings

Demand Generation Manager

St. Louis, MO (Remote)

$120K/yr – $140K/yrMid Level5+ years exp

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the core demand engine by aligning paid media, SEO, AI search, landing pages, nurture, webinars, and events into a coordinated growth system that improves lead quality and pipeline impact.

Demand orchestration: connect channels, pages, webinars, and nurture into one plan with clear outcomes.
Channel ownership: manage paid acquisition across Google, LinkedIn, and Meta with testing and optimization.
Lifecycle and SEO alignment: ensure campaigns feed the right next step and feed pipeline through lifecycle and organic visibility.

Job Description

Translate marketing priorities into channel strategies, timelines, and measurable outcomes. Connect paid media, SEO, AI search visibility, landing pages, lifecycle nurture, webinars, and events into one coordinated demand system, and find the opportunities to improve performance, lead quality, and pipeline contribution.
Own paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reporting. Partner with creative to test hooks, messaging, formats, and offers, and recommend budget shifts based on cost per qualified lead and pipeline impact.
Drive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience development. Build campaign plans that connect the brands into a stronger ecosystem, and make sure every event and webinar lead has a clear follow-up path.
Partner with web and creative to launch and optimize campaign landing pages. Monitor form, CTA, and traffic quality, and run tests on messaging, structure, offers, and conversion paths so every campaign has a clear destination and next step.
Partner with lifecycle and sales to strengthen how marketing supports people across the full journey, from initial interest through ongoing engagement. Help identify opportunities to improve nurture, follow-up, re-engagement, retention, and customer growth as the lifecycle function continues to evolve. Ensure campaigns connect into the right next step based on audience, intent, and business opportunity.
Lead SEO and AI search visibility priorities as part of the broader demand plan. Partner with the SEO Specialist to connect organic search, AI Overviews, LLM-driven discovery, service pages, case studies, and campaign landing pages to pipeline goals. Prioritize work by search intent, conversion value, and the clarity of website content for both prospects and emerging AI search experiences.
Provide day-to-day management across demand generation priorities, set clear KPIs, support workflows, and manage timelines and handoffs across lifecycle and SEO. Report clearly on what is working, what is not, and what should change next. Escalate strategic recommendations, resourcing needs, and major budget decisions to marketing leadership.

Rankings

5.0 Glassdoor

Rankings was founded with one mission: to help personal injury law firms dominate their markets through performance-driven marketing. We started with SEO because we knew it was the foundation of visibility. But as our clients grew, and the competition intensified, we grew too.Today, we’re more than SEO. We’re a full-scale, high-performance marketing engine for personal injury law firms ready to take the next step. We exist for the firms who are tired of throwing money at agencies that don’t understand the legal industry, or what it takes to truly win in it. We don’t chase trends. We build strategies that generate actual cases.We are obsessed with results, addicted to improvement, and unapologetically competitive. We believe that going from good to GOAT takes more than ambition, it takes the right partner.That’s who we are. Now let’s climb.

Founded in 2013

Marion, Illinois, USA

161 employees (66 in marketing)

rankings.io

100% recommend to a friend

100% CEO approval